Generating and Developing Business Ideas

12 September 2012
Published in Blog

Many people we meet say they want to have their own business. Many of them also say they just don’t know what their business would do. So to help out here’s an overview of how you can go about generating and developing new business ideas.

There are just three types of idea:

  • A borrowed or adapted idea
  • A genuinely new idea (invention)
  • An idea based on what you know

Bear this in mind as you have to carry on your usual daily routine. The source of inspiration will either come from;

The world around you – What do you do each day, think about each thing you do, could you improve or simplify anything, does anything annoy or bore you, could you make it better or is there a need that could be provided for. Think “what if…” or “wouldn’t it be good if…”. For example, wouldn’t it be good if your washing hung itself out, your wardrobe tells you the weather report or you could get your favourite crêpes delivered to the office for breakfast. What do you use? What buinesses do you deal with? What do you read and watch? What places and websites do you visit? Could you do any of these better? Or at least could you do it differently?

You – You are unique. You have a set of skills, talents and experiences unlike anyone else. Could you put any of these to good use. It’s likely you can do something other people can’t. This doesn’t just have to be work based skills. Do you have hobbies. If not, what have you always wanted to do? Learn something which you will enjoy doing with the intent of developing this into a business. Admittadly this may take a little longer but there’s no time to start like the present.

Follow the steps show here to analyise your abilities and peronal properties then to develop these into a few possible business ideas:

List your skills

  • What do you love to do?
  • What do you do well?
  • What would you like to do?
  • Do you have any talents, hobbies, skills, passions & experience?

Create a Personal SWOT Analysis

Make a SWOT analysis about you, list:

Strengths
What do you enjoy doing most – (skills/experience/hobbies, knowledge, personal traits)

Weaknesses
What do I least like doing – (ie. no business skills, not good at numbers, lacking in knowledge)

Opportunities
What’s around the corner – (what external factors may help you, what can you learn from others, where do you fit the bill)

Threats
What could cause you problems – (how will external factors affect your business or venture)

Learn to Recognise Trends

A few of these could be:

  • The growth of the Internet
  • Environmental
  • Working from home
  • Demographic Changes
  • Credit Crunch
  • The Grey Pound
  • The Pink Pound
  • Ethical Trading
  • Social Enterprise

Observe Trends and Markets to Find Opportunities

  • New or growing specialist areas (niche markets)
  • A market with some resurgence in demand
  • Products that hold their value
  • The local supplier
  • Meeting a need for which there is only occasional demand.

What are the Problems and What are the Needs?

Ever noticed something which could be done better. Could you do it better?

What’s the solution? Is there an opportunity?

  • Is there a better idea?
  • What is the idea?
  • Can it be developed?
  • What are the operational needs?
  • What are the Technical requirements?

Is there a Market?

  • Will they buy it from me?
  • Why won’t they buy from me?
  • Who do they buy from and why?
  • What do they really want?

Evaluate it!

  • What sort of business could you create?
  • A full-time or part-time operation?
  • A business to fit your lifestyle?
  • A service-based business or product-based business?
  • A ready made business (existing or franchise)?

Tips

  • Be clear about your business idea
  • Be honest about your skills
  • Research what support is available
  • Research your customers, competitors and suppliers
  • The “Market”… Know where you fit
  • Parato principle – aka the %80/%20 rule
  • Develop a business plan
  • Always start with all the cash you need
  • Prepare and plan for contingencies
  • Take all the professional advice you can get
  • Create an action plan/lists
  • Network, network, network

 

Startups

05 September 2012
Published in Branding & Startups

Be a success by defining your business and understanding your audience.

No matter how wonderful or amazing your products or services may be they are worthless unless people know about them. What we offer is a complete guided setup service where we help establish your brand and corporate identity thus allowing your market to clearly see who you are and what you do. Depending on your individual needs this is then developed in to logos, business cards, a web site or whatever specific articles you require to achieve your targets.

The process starts with a consultation where we talk through your business idea, discuss the brief and also cover any existing marketing plans. Next we create a selection of design routes, each style and concept tailored to meet your needs and to facilitate the achievement of your goals.

Chosen designs are then developed into a final piece that can be amended, edited and tweaked until you are totally satisfied.

For web sites we handle the complete process saving you the stress and effort. From domain registration, hosting to web site design and build followed by optional search engine optimization and online/offline marketing.

Corporate Identity Design

05 September 2012
Published in Branding & Startups

Professional, friendly, luxury or value? Identify with the customers you want to get.

Most people know (more or less) who they are. Your clothes, friends, possessions and all that you surround yourself with are extensions of your identity. A company also as an individual entity has it’s own identity which is communicated through visuals and symbolic meaning.

The Corporate Identity is the feel and look of a company, it is the visual experience, the recognisable cover to the book. It can change over time to suit trends or to complement the market and appeals direct to consumers on a personal level.

Whilst the brand itself is emotional and has no physical properties it is implied and communicated via the corporate identity. The most basic element of the corporate identity is your logo but a full corporate identity includes the design of all your online and any printed material. For larger businesses you may also want a guideline document outlining all the appropriate company colours, fonts and layouts to use in any situation.

The best analogy perhaps is to think of the brand as a person and the corporate Identity as their outwards appearance. The characteristics, reputations etc. of the individual been somewhat fixed yet if they cut their hair in a certain way or dress differently then old dears greet them with smiles rather than frowns and people who would otherwise cross the road to avoid them would stop to say hello.

We have several packages designed to suit everyone from sole trading individuals to medium sized enterprises. If you want to know more or have any questions please don't hesitate to contact us.

Branding

05 September 2012
Published in Branding & Startups

Branding your business wins new customers and encourages loyalty.

To get people interested in what you have to offer you need to communicate with them. An effective branding strategy not only creates a pull for your products but also informs customers about what makes your company special, unique or just down right better than the competition. A brand is more than a logo it’s your ideals, reputation and an emotional relationship between customer and business. The brand is the fundamental essence of your company which reassures buyers of quality and offers piece of mind.

Branding has become phenomenally popular in recent years however the elements of which it consists have always been part of any successful company. A clear brand identity allows consumers to see what kind of a company you are in terms of values and ideals. This allows people to decide how they feel about you, whether they like or dislike you as a company, whether you are trustworthy, reliable and helpful or dishonest, greedy and unreliable. Most importantly it tells the consumer if they should do business with you or not.

A successful brand is a relationship with your customers. It is consistent and it is conveyed through all public interaction including your logo, stationary, web site, marketing and advertising, public relations, customer service and the quality of your products. Brand management is ongoing, it doesn't only attract the customers you want but it generates loyalty and keeps them coming back for more.

This process is very rewarding financially. Instead of spending precious time and money trying to push your products, the right type of customers business are drawn to you from the outset. These customers then go away happy with your product or service and are more likely to recommend you to others.

We offer a wide range of services to suit all needs. You choose between the full branding of your business including logo, web and print design or if you prefer you can take up any of these services individually.