Corporate Identity Design

05 September 2012
Published in Branding & Startups

Professional, friendly, luxury or value? Identify with the customers you want to get.

Most people know (more or less) who they are. Your clothes, friends, possessions and all that you surround yourself with are extensions of your identity. A company also as an individual entity has it’s own identity which is communicated through visuals and symbolic meaning.

The Corporate Identity is the feel and look of a company, it is the visual experience, the recognisable cover to the book. It can change over time to suit trends or to complement the market and appeals direct to consumers on a personal level.

Whilst the brand itself is emotional and has no physical properties it is implied and communicated via the corporate identity. The most basic element of the corporate identity is your logo but a full corporate identity includes the design of all your online and any printed material. For larger businesses you may also want a guideline document outlining all the appropriate company colours, fonts and layouts to use in any situation.

The best analogy perhaps is to think of the brand as a person and the corporate Identity as their outwards appearance. The characteristics, reputations etc. of the individual been somewhat fixed yet if they cut their hair in a certain way or dress differently then old dears greet them with smiles rather than frowns and people who would otherwise cross the road to avoid them would stop to say hello.

We have several packages designed to suit everyone from sole trading individuals to medium sized enterprises. If you want to know more or have any questions please don't hesitate to contact us.

Branding

05 September 2012
Published in Branding & Startups

Branding your business wins new customers and encourages loyalty.

To get people interested in what you have to offer you need to communicate with them. An effective branding strategy not only creates a pull for your products but also informs customers about what makes your company special, unique or just down right better than the competition. A brand is more than a logo it’s your ideals, reputation and an emotional relationship between customer and business. The brand is the fundamental essence of your company which reassures buyers of quality and offers piece of mind.

Branding has become phenomenally popular in recent years however the elements of which it consists have always been part of any successful company. A clear brand identity allows consumers to see what kind of a company you are in terms of values and ideals. This allows people to decide how they feel about you, whether they like or dislike you as a company, whether you are trustworthy, reliable and helpful or dishonest, greedy and unreliable. Most importantly it tells the consumer if they should do business with you or not.

A successful brand is a relationship with your customers. It is consistent and it is conveyed through all public interaction including your logo, stationary, web site, marketing and advertising, public relations, customer service and the quality of your products. Brand management is ongoing, it doesn't only attract the customers you want but it generates loyalty and keeps them coming back for more.

This process is very rewarding financially. Instead of spending precious time and money trying to push your products, the right type of customers business are drawn to you from the outset. These customers then go away happy with your product or service and are more likely to recommend you to others.

We offer a wide range of services to suit all needs. You choose between the full branding of your business including logo, web and print design or if you prefer you can take up any of these services individually.