Clinuvel Pharmaceuticals

07 September 2012
Published in Portfolio

Link: www.clinuvel.com

Services: Web Design & Development, Print Design, Branding, UX, SEO, Analytics, Optimisation, Emarketing & Server Admin.

Bio: Clinuvel Pharmaceuticals Ltd. (ASX: CUV; XETRA-DAX: UR9; ADR: CLVLY) is a global biopharmaceutical company focused on developing drugs for the treatment of a range of severe skin disorders. With our unique expertise in understanding the interaction of light and human skin, we have identified three groups of patients with a clinical need for photoprotection and another group with a need for repigmentation. These patient groups range in size from 10,000 to 45 million.

Clinuvel’s lead compound, SCENESSE® (afamelanotide), a first-in-class drug targeting erythropoietic protoporphyria (EPP), has completed Phase II and III trials in the US and Europe. In February 2012 a marketing authorisation application for SCENESSE® was filed for review by the European Medicines Agency. Presently, there is no known effective treatment for EPP and SCENESSE® has been granted orphan drug status. Based in Melbourne, Australia, Clinuvel has operations in Europe and in the US, with 25 employees worldwide. You can learn more about Clinuvel’s corporate activities in the investors' area.

Publicity

05 September 2012
Published in Marketing & SEO

Publicity through simplicity. Harness the power of your words and actions.

Publicity is an aspect of marketing which not only increases the publics awareness of your company but also shapes how they see you. Publicity is about interaction and claiming not only a share of your target audiences time but also a share of their thoughts.

Modern society is media directed, even dependant. An effective publicist doesn't wait for the news to happen they create it. However the different types of media at your disposal is vast and it can be confusing choosing which medium is best for your company. Which medium will get the right people saying the right things about your company.

Just some of the forms publicity can take are:

TV - commercials or placement
Radio - advertisements or interviews
Online - web sites, blogs, reviews, tutorials or networking
Print - press releases, promotions or articles
Events - sponsorship, competitions or guest speakers

In short the potential for promotion and increasing your businesses profile is unlimited however any efforts need to be tailored to meet your desired audience, goals and budget.

Marketing

05 September 2012
Published in Marketing & SEO

Tell not sell. Marketing spreads ideas and informs the public of what you have to offer.

Marketing by definition is to provide products or services which people need. This at first may sound simple yet do not forget that whatever your product or service is you are likely to know a lot more about it than the man in the street. This can often lead to ineffective messages been used in advertising informing consumers of what you think is important about your product/service and leaving out what they really need to know. Therefore you get no or very little response.

A common analogy used in marketing is sliced bread. Otto Rohwedder invented the first slicing machine in 1912. Bakers were not impressed and Otto went back to the drawing board. It wasn't until 1928 that the idea actually caught on and was finally promoted nationwide by Wonder in 1930.

History is littered with examples of great ideas and inventions which have flopped just because of poor communication skills. Galileo for example did not invent the telescope yet he is famed for it. Why? Because he was an excellent communicator and verbaliser.

Understanding not only what you have to offer as a whole but also knowing how to explain what it is, what it does and getting your audience to understand why it is of any use to them is the most important aspect of marketing.

Search Engine Optimisation

05 September 2012
Published in Marketing & SEO

Search engine optimisation makes you visible to potential customers.

Promoting your business via marketing and advertising can be an incredibly time consuming and expensive process. Surely then it makes sense that if there is a demand for your product or service then you should make yourself available to the consumers demanding it.

Search Engine Optimisation (SEO) can be an uber-effective tool in your promotional arsenal. Google alone receives over 16,000 UK searches every minute. Any of these searches could be a potential customer and your position within the listings could be the difference between the customer choosing you over the competition.

Unfortunately there are no quick fix ways to achieve that coveted number one position in search results. Search engine robots have, over the years, become more complex and have been developed to give the most relevant results whilst rejecting sites applying ‘cheat’ methods.

SEO can be broken down into two sub-categories:

On-site SEO
This includes the initial optimisation and build of your web site followed by the continued analysis of the content. The aim is to make each page of your web site clearly tell search engines what it’s about, to be relevant and be correctly structured. We use semantic HTML and various structure, syntax and keyword analytic tools to achieve this.

Off-site SEO
Herein lies the real power of SEO. The Internet, as it’s name suggests, should function as a net, a potentially infinite number of interconnected web sites and pages. To get your web site to the top of the search engine listings you need to have an external presence of some kind.

Startups

05 September 2012
Published in Branding & Startups

Be a success by defining your business and understanding your audience.

No matter how wonderful or amazing your products or services may be they are worthless unless people know about them. What we offer is a complete guided setup service where we help establish your brand and corporate identity thus allowing your market to clearly see who you are and what you do. Depending on your individual needs this is then developed in to logos, business cards, a web site or whatever specific articles you require to achieve your targets.

The process starts with a consultation where we talk through your business idea, discuss the brief and also cover any existing marketing plans. Next we create a selection of design routes, each style and concept tailored to meet your needs and to facilitate the achievement of your goals.

Chosen designs are then developed into a final piece that can be amended, edited and tweaked until you are totally satisfied.

For web sites we handle the complete process saving you the stress and effort. From domain registration, hosting to web site design and build followed by optional search engine optimization and online/offline marketing.

Corporate Identity Design

05 September 2012
Published in Branding & Startups

Professional, friendly, luxury or value? Identify with the customers you want to get.

Most people know (more or less) who they are. Your clothes, friends, possessions and all that you surround yourself with are extensions of your identity. A company also as an individual entity has it’s own identity which is communicated through visuals and symbolic meaning.

The Corporate Identity is the feel and look of a company, it is the visual experience, the recognisable cover to the book. It can change over time to suit trends or to complement the market and appeals direct to consumers on a personal level.

Whilst the brand itself is emotional and has no physical properties it is implied and communicated via the corporate identity. The most basic element of the corporate identity is your logo but a full corporate identity includes the design of all your online and any printed material. For larger businesses you may also want a guideline document outlining all the appropriate company colours, fonts and layouts to use in any situation.

The best analogy perhaps is to think of the brand as a person and the corporate Identity as their outwards appearance. The characteristics, reputations etc. of the individual been somewhat fixed yet if they cut their hair in a certain way or dress differently then old dears greet them with smiles rather than frowns and people who would otherwise cross the road to avoid them would stop to say hello.

We have several packages designed to suit everyone from sole trading individuals to medium sized enterprises. If you want to know more or have any questions please don't hesitate to contact us.

Branding

05 September 2012
Published in Branding & Startups

Branding your business wins new customers and encourages loyalty.

To get people interested in what you have to offer you need to communicate with them. An effective branding strategy not only creates a pull for your products but also informs customers about what makes your company special, unique or just down right better than the competition. A brand is more than a logo it’s your ideals, reputation and an emotional relationship between customer and business. The brand is the fundamental essence of your company which reassures buyers of quality and offers piece of mind.

Branding has become phenomenally popular in recent years however the elements of which it consists have always been part of any successful company. A clear brand identity allows consumers to see what kind of a company you are in terms of values and ideals. This allows people to decide how they feel about you, whether they like or dislike you as a company, whether you are trustworthy, reliable and helpful or dishonest, greedy and unreliable. Most importantly it tells the consumer if they should do business with you or not.

A successful brand is a relationship with your customers. It is consistent and it is conveyed through all public interaction including your logo, stationary, web site, marketing and advertising, public relations, customer service and the quality of your products. Brand management is ongoing, it doesn't only attract the customers you want but it generates loyalty and keeps them coming back for more.

This process is very rewarding financially. Instead of spending precious time and money trying to push your products, the right type of customers business are drawn to you from the outset. These customers then go away happy with your product or service and are more likely to recommend you to others.

We offer a wide range of services to suit all needs. You choose between the full branding of your business including logo, web and print design or if you prefer you can take up any of these services individually.