Startups

05 September 2012
Published in Branding & Startups

Be a success by defining your business and understanding your audience.

No matter how wonderful or amazing your products or services may be they are worthless unless people know about them. What we offer is a complete guided setup service where we help establish your brand and corporate identity thus allowing your market to clearly see who you are and what you do. Depending on your individual needs this is then developed in to logos, business cards, a web site or whatever specific articles you require to achieve your targets.

The process starts with a consultation where we talk through your business idea, discuss the brief and also cover any existing marketing plans. Next we create a selection of design routes, each style and concept tailored to meet your needs and to facilitate the achievement of your goals.

Chosen designs are then developed into a final piece that can be amended, edited and tweaked until you are totally satisfied.

For web sites we handle the complete process saving you the stress and effort. From domain registration, hosting to web site design and build followed by optional search engine optimization and online/offline marketing.

Corporate Identity Design

05 September 2012
Published in Branding & Startups

Professional, friendly, luxury or value? Identify with the customers you want to get.

Most people know (more or less) who they are. Your clothes, friends, possessions and all that you surround yourself with are extensions of your identity. A company also as an individual entity has it’s own identity which is communicated through visuals and symbolic meaning.

The Corporate Identity is the feel and look of a company, it is the visual experience, the recognisable cover to the book. It can change over time to suit trends or to complement the market and appeals direct to consumers on a personal level.

Whilst the brand itself is emotional and has no physical properties it is implied and communicated via the corporate identity. The most basic element of the corporate identity is your logo but a full corporate identity includes the design of all your online and any printed material. For larger businesses you may also want a guideline document outlining all the appropriate company colours, fonts and layouts to use in any situation.

The best analogy perhaps is to think of the brand as a person and the corporate Identity as their outwards appearance. The characteristics, reputations etc. of the individual been somewhat fixed yet if they cut their hair in a certain way or dress differently then old dears greet them with smiles rather than frowns and people who would otherwise cross the road to avoid them would stop to say hello.

We have several packages designed to suit everyone from sole trading individuals to medium sized enterprises. If you want to know more or have any questions please don't hesitate to contact us.