Search Engine Optimisation

Search Engine Optimisation

Written by 
05 September 2012

Search engine optimisation makes you visible to potential customers.

Promoting your business via marketing and advertising can be an incredibly time consuming and expensive process. Surely then it makes sense that if there is a demand for your product or service then you should make yourself available to the consumers demanding it.

Search Engine Optimisation (SEO) can be an uber-effective tool in your promotional arsenal. Google alone receives over 16,000 UK searches every minute. Any of these searches could be a potential customer and your position within the listings could be the difference between the customer choosing you over the competition.

Unfortunately there are no quick fix ways to achieve that coveted number one position in search results. Search engine robots have, over the years, become more complex and have been developed to give the most relevant results whilst rejecting sites applying ‘cheat’ methods.

SEO can be broken down into two sub-categories:

On-site SEO
This includes the initial optimisation and build of your web site followed by the continued analysis of the content. The aim is to make each page of your web site clearly tell search engines what it’s about, to be relevant and be correctly structured. We use semantic HTML and various structure, syntax and keyword analytic tools to achieve this.

Off-site SEO
Herein lies the real power of SEO. The Internet, as it’s name suggests, should function as a net, a potentially infinite number of interconnected web sites and pages. To get your web site to the top of the search engine listings you need to have an external presence of some kind.