Corporate Identity
Professional, friendly, luxury or value? Identify with the customers you want to get.
Most people know (more or less) who they are. Your clothes, friends, possessions and all that you surround yourself with are extensions of your identity. A company also as an individual entity has it’s own identity which is communicated through visuals and symbolic meaning.
The Corporate Identity is the feel and look of a company, it is the visual experience, the recognisable cover to the book. It can change over time to suit trends or to complement the market and appeals direct to consumers on a personal level.
Whilst the brand itself is emotional and has no physical properties it is implied and communicated via the corporate identity. The most basic element of the corporate identity is your logo but a full corporate identity includes the design of all your online and any printed material. For larger businesses you may also want a guideline document outlining all the appropriate company colours, fonts and layouts to use in any situation.
The best analogy perhaps is to think of the brand as a person and the corporate Identity as their outwards appearance. The characteristics, reputations etc. of the individual been somewhat fixed yet if they cut their hair in a certain way or dress differently then old dears greet them with smiles rather than frowns and people who would otherwise cross the road to avoid them would stop to say hello.
We have several packages designed to suit everyone from sole trading individuals to medium sized enterprises. If you want to know more or have any questions please don't hesitate to contact us.
Be a Primitive Socialite
Make love not war. Join us and keep in the loop.
Latest News and Blog Posts
Generating and Developing Business Ideas
Many people we meet say they want to have their own business. Many of them also say they just don’t know what their business would do. So to help out here’s an overview of how you can go about generating and developing new business ideas. There are just three types of idea: A borrowed or [...]
Advances in SEO – Semantic Profiles
SEO success no longer depends on words alone. Search engines are getting clever, they now look for meaning and look at semantics and ontologies. Below is a brief overview of what this entails: What is a Semantic Profile? Semantics is one of the three main branches of semiotics. Specifically dealing with meaning and how it [...]
Vital Statistics
120 Million Programme requests per month handled by the BBC iPlayer. The figures for January show a six percent increase on December – which was 14 percent up on November. 37 The average age of social network users, according to analysis by Pingdom. As you might expect, that differs by network: Bebo’s average is 28, [...]
Primitive Words
Hello and welcome to our new site. Although we are a business our intention is to create a place that is also a resource. A place for thinking and for finding practical information to help you start and run a successful business. We’re just putting the finishing touches together and gathering feedback. If you have [...]
